brandmakeovers.co.za | brandmakeovers.co.za

bringing brands to life

“When you look at a strong brand, you see a promise.”

ABOUT

Brand Makeovers is a bespoke advertising agency and marketing consultancy that unites a passion for design and artistic creativity with expert business acumen. With a portfolio spanning startups to mega corporates, we understand the intricate dynamics that drive a healthy bottom line.

METHODOLOGY

Without a brand, no company, product or service would be able to reach the customer. The brand is the voice by which companies, products and services communicate. Brand Makeovers bridges this communication gap by creating strong brands premised on:

CLARITY

Clear about what the brand stands for in terms of its values, positioning and proposition.

RESPONSIVENESS

Adapts and evolves in response to market changes, challenges and opportunities.

AUTHENTICITY & RELEVANCE

Premised on an internal truth and capability. Meets or exceeds customer expectations. The fit with consumer needs, desires, and decision criteria across all relevant demographics and geographics.

PRESENCE & CONSISTENCY

The extent to which the brand is discussed by customers and opinion leaders within traditional and social media. The degree to which the brand is experienced across all mediums and formats.

DIFFERENTIATION

The degree of distinction consumers perceive the brand to have relative to the positioning of competitors’ brands.

UNDERSTANDING

The understanding and knowledge of the brand’s unique qualities and characteristics.

THE INTEGRATED COMMUNICATION APPROACH

Brand Makeovers pools the resources of its talented in-house design and technical team with its tried and trusted industry partners to offer bespoke, multi-level communication strategies. As Through the Line specialists, we ensure the right balance of ATL, BTL and digital representation to ensure that your brand is seen and heard loud and clear!